Thursday, December 4, 2014

Convergence Culture

1. Jenkins' says, "It also occurs when people take media in their own hands. Entertainment content isn’t the only thing that flows across multiple media platforms. Our lives, relationships, memories, fantasies, desires also flow across media channels." Jenkins believes convergence culture is when everything combines  and flows all through different media channels.

2. Jenkins' talks about how creative users can be when they take media into their own hands. Most creative engagement happens by early adopters and white, middle class, educated males. These are the people who are getting involved with media and getting involved with all aspects of media and combining them. These creative users can take a brand and move it across different mediums. 

3. Participators engage by simply being involved, engaged and participating. It is when the producers and the consumers are not separate though not all consumers are equal. These users are not separated by different media content, they are connected and reach out to other mediums and stay connected. The convergence truly starts through the brain of the consumers and their social interactions with others. 

Overall media convergence is something that Jenkins' sees as taking all that we have to give and let it combine through different channels. This creates this convergence culture that users are embracing and letting change the way we consume media. 

6 comments:

  1. I really liked how your post focused on the consumers and content providers. So much of the convergence culture is reliant on these people. I especially like the line about convergence culture occurring “when people take the media into their own hands”. I believe the interactivity and creative engagements are what fuel the convergence culture of today. With people continually creating, sharing, and circulating content, it keeps people engaged. We find the internet to be engaging not only because of its user generated content, but also because other people can view our ideas, share their opinions, and discuss the content. As I stated in my post, the more we see, the more we want to discuss and share what we’ve seen.

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  2. You made some excellent points Molly. as Jenkins described our culture is more hands on now than ever before. With convergence the audience has more power just as you said the consumers social interactions helps for them to be connected to people all over the globe to share interests and talk about things like what happened on there favorite show.

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  3. I really enjoyed the simplification of the activity users have to have to do for media to be interactive. We have already begun to make media more interactive, setting the stage for increasing interaction in years to come.

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  4. I agree with your take on participators. I feel like participators feed off of each other, even when they do not agree with content that is produced or altered. Participating creates a deeper connection with all of the users, regardless of who they are or where the come from.

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  5. I like your view on participators. I agree with the fact that we all come up with our own opinions and our brains to come up with ideas, but it takes the collaborative ability to put it all into action.

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  6. I liked you view on participators. It was interesting that you used producers and consumers to show the comparison. I also thought it was interesting that you brought up all being equal, if we are bringing them all together into one than it would maker sense to be equal. We all know the world has a hard time seeing things as equal.

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